Wine sales in Chile peak in December, increasing by 30% in value compared to an average month due to seasonality and end of year celebrations, according to figures obtained by Viña Ventisquero.
September continues to be the month in which the highest volume of wine is sold but December is greatest in value. For year-end celebrations, people spend more, buy more expensive wines as gifts and uncork better products.
“The favourite varieties in Chile at this time of the year have always been Cabernet Sauvignon and Carmenere, Chilean classics that are well-paired with the red meat traditionally consumed over the holidays. However, for some time now we have detected a special increase in the consumption of the Merlot variety, which is a wonderful accompaniment for turkey and other fowl,” said Francisco Ruidiaz, sales director at Ventisquero. He added that the demand for Sauvignon Blanc at this time increases for two reasons: its freshness and how well it pairs with starters such as oysters and king crab served at year-end celebrations.